Microsoft Gold Partner Program as a General Selling Point is a Complet

I don’t know how many shops I’ve seen, interviewed with, or even worked at that wave the “We’re a Microsoft Gold Partner” geek flag waved around as if without knowing the place, we automatically are supposed to assume the shop is a credible development shop. Most of these are waved by non-technical managers that know nothing about quality code. This means nothing to me in terms of credibility & quality, and it’s clearly just a marketing term that only benefits Microsoft and somehow makes employers think they should be proud that they are a Gold Partner. It’s like giving an office worker a Certificate because they passed the HTML For Dummies course to hang on their cubes at work.