Would you like to make a lot of money in IT? Just sprinkle some Business Intelligence buzz words in your resume. No really. The Business Intelligence space is filled with impostors, resume inflators, and snake oil sales people. If I haven’t offended everyone yet then let me add that the Business Intelligence space is also littered with vapor ware vendors. Is it their fault? I would argue no. It all starts with strategy behind the Business Intelligence initiative a company initiates.