Profiling ASP.NET MVC using the EQATEC Profiler

I recently have had a need to do some code profiling of an ASP.NET MVC site I have been working on and so, being the cheapskate I am, found the EQATEC .NET Profiler. While the following is particularly focussed on ASP.NET MVC, it should be useful for ’standard’ ASP.NET as well.