There are several important aspects to being a craftsman that I want to address: Sharpening the Saw. It important to learn new techniques and different technologies to continue to grow in this profession. I’m the software developer equivalent of a gear head (or petro head you you UK guys). I have no doubt there will be some technical discussions. Multi-Platform. I want to talk about more the C#. Let’s discuss iPhone, Ruby, Python and any other platform that help us become better software developers. Selling Quality as a feature. How do we convince clients and business executives that quality is a feature of software that has a very big impact on their bottom line.