With the introduction of Windows Phone 7 (based on Windows Mobile CE) early in 2011 it is highly likely that its market share will grow to be in the top 3 by next year. Microsoft also has their own Market place like Apple and Google. A new update coming soon will give the phone equal footing in most categories. This release code named “Mango” for developers will make programming much easier. Programming tools are what Microsoft’s has always excelled in above all others.