If you build Silverlight Applications, chances are you have seen this screen before. I’m talking about the default “To view this content, please install…” Screen shown below. This is the screen that your users see when they first visit your site without Silverlight installed. It’s just plain ugly and most users do not know what it means. Take this example below by Netflix, they have alerted the user with a friendly: “You’re almost ready to watch…” Install Now. This screen makes the user eager to install Silverlight because they want to watch the movie. This is a perfect example of why you should spend time customizing this screen.