How pharma sales operations benefit from centralizing data and process integration

added by DotNetKicks
12/6/2018 4:39:21 PM

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Sidney Higa Sr. Business Program Manager, Industry Experiences Pharmaceutical companies need to meet demanding sales goals, manage intricate regulatory compliance, and maintain a competitive hold on the market. However, current sales force automation (SFA) solutions for the life sciences industry are focused primarily on sales reps, which leaves a large capability gap for sales operations departments and inhibits their ability to support the sales process.